How to get sponsored by Sony Interactive Entertainment
Sony Interactive Entertainment has 24 tracked YouTube sponsorship deals across 4 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Sony Interactive Entertainment sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 14 | 2 | 93% |
| Over 1M subs | 1 | 1 | 7% |
Niches they buy
Categories of the channels Sony Interactive Entertainment sponsored in the last 12 months.
Recent Sony Interactive Entertainment sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
【gtws2025 / Mirror Watchalong】watch The Nations Cup With Me!!! #pr
IRyS Ch. hololive-EN · 1.1M subs · December 2025
Ghost Of Yotei - All Wind Chimes Locations Guide (the Undying Samurai)
HarryNinetyFour · 810K subs · October 2025
【minecraft】エンドで宝探しをしよう【にじさんじ/ベルモンド・バンデラス】
ベルモンド・バンデラス · 486K subs · August 2025
Pitching Sony Interactive Entertainment
- 1.
Check your fit against the data above. Sony Interactive Entertainment mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Sony Interactive Entertainment deal
The full Sony Interactive Entertainment sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
