How to get sponsored by Sony Liv
Sony Liv has 93 tracked YouTube sponsorship deals across 4 channels since April 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Sony Liv sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Over 1M subs | 92 | 3 | 100% |
Niches they buy
Categories of the channels Sony Liv sponsored in the last 12 months.
Recent Sony Liv sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
A Group Picture Clue | Cid | Full Episode 1438 | 20 Apr 2026| Sign Up For Sony Liv On Youtube
Sony PAL · 47.2M subs · April 2026
Kapil ने किया Rajiv को Roast | The Kapil Sharma Show | Mimicry Masti
LIV Comedy · 19M subs · April 2026
Why Nehru Became The Pm, Not Patel?
Keerthika Govindhasamy · 2.9M subs · January 2026
Pitching Sony Liv
- 1.
Check your fit against the data above. Sony Liv mostly buys Technology channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Sony Liv deal
The full Sony Liv sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
