How to get sponsored by Soul
Soul has 12 tracked YouTube sponsorship deals across 4 channels since April 2026. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Soul sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 8% |
| 250K to 1M subs | 5 | 1 | 42% |
| Over 1M subs | 6 | 2 | 50% |
Niches they buy
Categories of the channels Soul sponsored in the last 12 months.
Recent Soul sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Maga Has Found Its New Favorite Culture War | The Next Level
The Bulwark · 1.8M subs · August 2026
Lindsey Graham Was The Ultimate Political Hypocrite
The Chris Cuomo Project · 647K subs · July 2026
Danhausen runs the Wrestling World | John Layfield's Something To Wrestle
Something To Wrestle With Bruce Prichard · 136K subs · June 2026
Pitching Soul
- 1.
Check your fit against the data above. Soul mostly buys News & Politics channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Soul deal
The full Soul sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
