How to get sponsored by Square
Square has 117 tracked YouTube sponsorship deals across 46 channels since December 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Square sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 55 | 19 | 62% |
| 250K to 1M subs | 17 | 11 | 19% |
| Over 1M subs | 17 | 9 | 19% |
Niches they buy
Categories of the channels Square sponsored in the last 12 months.
Recent Square sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Last Lick B4 Lexapro | History Hyenas
History Hyenas · 197K subs · August 2026
Hayden Panettiere’s Death Sparks New Questions & Allegations
The Sesh · 184K subs · August 2026
Reunion Part 3 | Real Housewives of Atlanta | #RHOA S17; E20 Recap
K E M P I R E 🐘 · 579K subs · August 2026
Pitching Square
- 1.
Check your fit against the data above. Square mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Square deal
The full Square sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
