How to get sponsored by Subaru
Subaru has 50 tracked YouTube sponsorship deals across 11 channels since August 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Subaru sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 1 | 8% |
| 250K to 1M subs | 6 | 2 | 25% |
| Over 1M subs | 16 | 2 | 67% |
Niches they buy
Categories of the channels Subaru sponsored in the last 12 months.
Recent Subaru sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
1000 Hp 3-rotor Mazda Mx-5 Vs Gymkhana Subaru Brataroo 9500 Turbo
Hoonigan · 5.9M subs · March 2026
My Week With The 2026 Subaru Crosstrek Hybrid
Matt Maran Motoring · 460K subs · January 2026
2026 Subaru Outback Wilderness First Drive | Subaru’s Most Serious Wilderness Yet
CarGurus · 260K subs · January 2026
Pitching Subaru
- 1.
Check your fit against the data above. Subaru mostly buys Automotive channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Subaru deal
The full Subaru sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
