The Athletic has 102 tracked YouTube sponsorship deals across 2 channels since August 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 13 | 1 | 18% |
| Over 1M subs | 59 | 1 |
Categories of the channels The Athletic sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Predicting The Premier League 2026-27 Season
The Athletic FC · 704K subs · August 2026
How Will Liverpool And Spurs Do This Season? And Who Will Finish In The Top 5?
Tifo Football by The Athletic · 1.8M subs · August 2026
Check your fit against the data above. The Athletic mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full The Athletic sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
