How to get sponsored by The Hustle
The Hustle has 56 tracked YouTube sponsorship deals across 3 channels since March 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels The Hustle sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 43 | 2 | 98% |
| Over 1M subs | 1 | 1 | 2% |
Niches they buy
Categories of the channels The Hustle sponsored in the last 12 months.
Recent The Hustle sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Investigating Openai's $25b (fake?) Data Center
Slidebean · 682K subs · December 2025
⭕live Breaking News Los Angeles #breaking #news #press #media #irl #ostv #onscenetv #pedramlaw
Chasing Reality OSTV · 296K subs · December 2025
How I Would Build A Business In 2026 (if I Had To Start Over)
Ali Abdaal · 6.7M subs · September 2025
Pitching The Hustle
- 1.
Check your fit against the data above. The Hustle mostly buys News & Politics channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every The Hustle deal
The full The Hustle sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.