
Tiktok Shop has 12 tracked YouTube sponsorship deals across 5 channels since July 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Over 1M subs | 1 | 1 | 100% |
Categories of the channels Tiktok Shop sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

HALF TIME SHOW #43 : LIVE REACTION PARAGUAY VS PRANCIS
Justinus Lhaksana · 1.1M subs · July 2026

Huawei Matepad Pro 12.2" Review (2025) - This Tablet Might Just Replace Your Laptop
Unbox Diaries · 2.7M subs · July 2025

Live To Tell The Tale - Ramadan Special (part 2)
True Horror Stories POV · 412K subs · March 2025

(full Video) She Wanted The Driver To Be Her Sugar Daddy
The Rideshare Hub · 1.1M subs · August 2024

Motivated 3x3 Season 2 Official Event Highlights
Rendon Labador · 220K subs · August 2024
Check your fit against the data above. Tiktok Shop mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Tiktok Shop sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.