Ulta Beauty has 10 tracked YouTube sponsorship deals across 7 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 33% |
| 250K to 1M subs | 2 | 1 | 67% |
Categories of the channels Ulta Beauty sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Galentines Day Vlog ❥ Gel Manicures, Vision Boards & Sister Time
Samantha Nicole · 247K subs · February 2026
Giggling About Spanx, Stripping, And Figure Skating
Giggly Squad · 252K subs · November 2025
New Patrick Ta Duos Swatched, Rhode In Store & So Much New Makeup! | Shop With Me Sephora & Ulta!
Patty Alonso · 100K subs · October 2025
Ulta’s 21 Days Of Beauty Sale… Is It Even Worth It?!
Theresa is Dead · 70.1K subs · August 2025
Vlog: Remi + Cal's Royal Wedding, Nba Finals & New Drops At Ulta Beauty!
Taylor King · 122K subs · July 2025
Top 10 Ulta 21 Days Of Beauty Picks + All Products Included | Week 1
Stephanie Marie · 280K subs · August 2024
Check your fit against the data above. Ulta Beauty mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Ulta Beauty sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
