Vita Coco has 100 tracked YouTube sponsorship deals across 3 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 2 | 1 | 8% |
| Over 1M subs | 23 | 1 | 92% |
Categories of the channels Vita Coco sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Zainab Johnson Is Toxically Optimistic | You Made It Weird
Pete Holmes · 1.1M subs · November 2026
What I Eat In A Day For Gut Health, Energy & Feeling Aligned
ChazsLifestyle · 340K subs · July 2026
Vlog: Setting Up Our Dream Christmas Tree!!! + Cooking Home Recipes, Expensive Health Care Talk!!! 😩
Kim Thai · 554K subs · November 2025
Check your fit against the data above. Vita Coco mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Vita Coco sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
