Global retailer offering groceries, electronics, home goods, and more via Walmart stores and walmart.com. Walmart has sponsored 200 YouTube channels in 824 videos tracked by SponsorRadar, most recently on September 26, 2026. Channels it has sponsored include Review Tube and Jessi in Progress. In the last 12 months its deals went mostly to Entertainment and Beauty & Fashion channels, typically with 50K to 250K subscribers. Its recent sponsored videos have an estimated value of $2.6K to $5.2K each.
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Your sponsors, your rate and a media kit, read from your videos.
YouTube channels sponsored by Walmart
Latest videos sponsored by Walmart
“Check out our new MrBeast Lab MEGA Mutators at Walmart! 👉 https://www.walmart.com/ip/MEGA-PNTHR/19203372461?classType=REGULAR”
“Old Spice NFL Collection, Walmart.com/oldspice”
“Thank you @Walmart for sponsoring todays video. #walmartpartner #walmart Hygiene essentials below”
“Thank you to Walmart for sponsoring this video. #WalmartFashion #walmartpartner @Walmart”
Other brands in Entertainment
Yes. SponsorRadar has identified 824 sponsored videos from Walmart across 200 YouTube creators, with deals as recent as September 2026. That makes them an active buyer of creator sponsorships, not a cold prospect.
Creators sponsored by Walmart include Review Tube, Jessi in Progress, Sonia Castaneda. The full roster is above. Before pitching, check that your channel's niche and audience size are comparable to the channels they already work with.
Brands that already sponsor creators respond to pitches that show fit: reference the kind of channels they sponsor, lead with your audience data, and include your rates. Our guide to getting sponsored by Walmart breaks down their channel-size and niche patterns from tracked deal data.
Every Walmart deal and the right contact are on Creator Pro. Start free.
