How to get sponsored by Walmart
Walmart has 991 tracked YouTube sponsorship deals across 160 channels since August 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Walmart sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 1 | 1 | 0% |
| 50K to 250K subs | 242 | 44 | 59% |
| 250K to 1M subs | 82 | 37 | 20% |
| Over 1M subs | 87 | 19 |
Niches they buy
Categories of the channels Walmart sponsored in the last 12 months.
Recent Walmart sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Going Deeper: The Double Lives of Suburban Wives
Nick Viall · 312K subs · August 2026
GOING ON A DATE + Q&A
erica ha · 2.3M subs · August 2026
PRODUCTIVE DAY IN MY LIFE ❥ working out, getting a haircut in nyc, health update & more!!!
Samantha Nicole · 247K subs · July 2026
Pitching Walmart
- 1.
Check your fit against the data above. Walmart mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Walmart deal
The full Walmart sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
