Walmart has 800 tracked YouTube sponsorship deals across 204 channels since August 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 1 | 1 | 0% |
| 50K to 250K subs | 270 | 60 |
Categories of the channels Walmart sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
life in utah with my first guests & tech home updates & a music festival
Jenna Hong · 69.3K subs · October 2026
Will Barcelona Stay PERFECT? Real Madrid Under PRESSURE & Atlético Look to Climb! | La Liga Preview
Vamos Network with The Give N Go & Herc Gomez · 203K subs · October 2026
Check your fit against the data above. Walmart mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Walmart sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| 250K to 1M subs | 98 | 46 | 25% |
| Over 1M subs | 31 | 19 | 8% |
I Finally Fixed the Kitchen Problems Driving Me CRAZY!
Designed to the Nines · 468K subs · October 2026
VLOG: ideal morning on the cape, antique store, home essentials haul, & more !
Gretchen Geraghty · 371K subs · October 2026
Samsung M70H & MORE! The Best Walmart TV, Soundbar & Wall Mount Deals
B The Installer · 289K subs · October 2026
PENSACOLA SEAFOOD FESTIVAL 🐟🦀🐚 + WALMART DEALS YOU’LL WANT TO GRAB! | vlog 363
Taren Denise · 72.3K subs · October 2026
