William Hill has 62 tracked YouTube sponsorship deals across 10 channels since July 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 18 | 3 | 46% |
| 250K to 1M subs | 12 | 1 | 31% |
| Over 1M subs | 9 | 2 | 23% |
Categories of the channels William Hill sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
THE RACING POD | “The biggest race in the flat calendar in Europe!” | Arc de Triomphe preview!
Off The Ball · 186K subs · October 2026
My World Cup 2026 Predictions!
MAH · 190K subs · June 2026
Arsenal Bottle It Against Man City! | Spurs Running Out Of Time! | Weekend Round Up
DR Sports · 498K subs · April 2026
Title Race On!! Arsenal Fall Short At Etihad As City Smell Blood | Fourever Arsenal Podcast
AFTV · 1.8M subs · April 2026
Talksport Goals Premier League Special | 19-apr-26
talkSPORT · 2M subs · April 2026
Morgan Rogers To United? Worth £100m Or Not?
United View · 218K subs · April 2026
Check your fit against the data above. William Hill mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full William Hill sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
