Workos has 105 tracked YouTube sponsorship deals across 10 channels since June 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 2 | 4% |
| 250K to 1M subs | 75 | 5 |
Categories of the channels Workos sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Anthropic Made Claude Even Better
Theo - t3․gg · 571K subs · October 2026
OpenAI’s Head of ChatGPT: We’re entering a new era of AI (again) | Tibo Sottiaux
Lenny's Podcast · 644K subs · October 2026
Check your fit against the data above. Workos mostly buys Technology channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Workos sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 6 | 2 | 7% |
Distributed databases with Peter Mattis
The Pragmatic Engineer · 540K subs · September 2026
Computer Use is Solved?
The PrimeTime · 1.2M subs · September 2026
The Home Depot: The best-performing stock in the S&P 500 since IPO (Audio)
Acquired · 335K subs · September 2026
Not this again
NeetCode · 1.1M subs · August 2026
