Yoto has 4 tracked YouTube sponsorship deals across 4 channels since September 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 1 | 1 | 33% |
| Over 1M subs | 2 | 2 |
Categories of the channels Yoto sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Reacting To Fan Edits
Norris Nuts Do Stuff · 2.9M subs · April 2026
Homeschool Mom Of 4 Evening Routine | Real Life Reset For A Family Of 6
Beauty & The Beastons · 620K subs · March 2026
This Became An Emergency So Fast 😭
Check your fit against the data above. Yoto mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Yoto sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
JesssFam · 3M subs · November 2025
Home Update: New Bootroom Progress + Ideas | New In Home Decor + Screen-free Family Day Vlog
Liza Prideaux · 106K subs · September 2025
