Youtube Premium has 36 tracked YouTube sponsorship deals across 19 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 2 | 2 | 67% |
| Over 1M subs | 1 | 1 | 33% |
Categories of the channels Youtube Premium sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
What I Eat In A Day (Healthy Korean Recipes)
Jenn Im · 3.2M subs · October 2026
Teaching myself color grading in Davinci Resolve (Beginner friendly)
Katie Steckly · 405K subs · September 2026
starting our DIY shower makeover (no renovation) *will it work?* | MaCenna Lee
XO, MaCenna Vlogs · 265K subs · September 2026
🎧 Helping Your Childhood Crush Through A Messy Breakup 🩶 Reverse Comfort | Part 1 | F4a
Bethy · 213K subs · July 2025
Raising Tadpoles to Frogs (100 Day Evolution)
Aquarium Info · 6.3M subs · March 2025
The True Power Of The Evil Wizard King
Broku · 88.8K subs · January 2025
Check your fit against the data above. Youtube Premium mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Youtube Premium sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
