How to get sponsored by Youtube Premium
Youtube Premium has 50 tracked YouTube sponsorship deals across 19 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Youtube Premium sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 1 | 40% |
| 250K to 1M subs | 3 | 1 | 60% |
Niches they buy
Categories of the channels Youtube Premium sponsored in the last 12 months.
Recent Youtube Premium sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The Worst Superhero Movie You've Never Seen
Darkk Mane · 891K subs · September 2025
🎧 Helping Your Childhood Crush Through A Messy Breakup 🩶 Reverse Comfort | Part 1 | F4a
Bethy · 208K subs · July 2025
Armin Van Buuren - Behind The 'breathe' Album
Armin van Buuren · 6.2M subs · June 2025
Pitching Youtube Premium
- 1.
Check your fit against the data above. Youtube Premium mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Youtube Premium deal
The full Youtube Premium sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
