American Express has 468 tracked YouTube sponsorship deals across 48 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 6 | 1 | 5% |
| 50K to 250K subs | 86 | 10 | 75% |
| 250K to 1M subs | 12 | 4 | 10% |
| Over 1M subs | 11 | 6 | 10% |
Categories of the channels American Express sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
WE HAD TO GET AWAY FROM THIS TOGETHER AD | VICTORIA
Victoria · 1.1M subs · September 2026
48 Hours In Cape Town: The Ultimate Girls' Trip | AD
SheerLuxe · 216K subs · September 2026
Swift Export: Where We Stand | Pamela Hill-Galloway
Kotlin by JetBrains · 100K subs · September 2026
LIVE: F1 Grid Gigs | 2026 Italian Grand Prix
FORMULA 1 · 15.3M subs · September 2026
The BEST way to Experience the FORMULA 1 PIRELLI BRITISH GRAND PRIX 2026🏎️
ThatcherJoeVlogs · 3.3M subs · August 2026
Guenther Steiner’s HILARIOUS undercover shift at a fried chicken shop🍗
Sky Sports F1 · 1M subs · August 2026
Check your fit against the data above. American Express mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full American Express sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
