Bud Light has 20 tracked YouTube sponsorship deals across 4 channels since July 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 17 | 2 | 94% |
| Over 1M subs | 1 | 1 | 6% |
Categories of the channels Bud Light sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Oregon-USC Predictions, Arch Manning & Texas, Lane Kiffin | Colin Cowherd & Pate College Football
The Colin Cowherd Podcast · 918K subs · September 2026
Behind The Scenes Of Will Compton, Taylor Lewan & Josh Pate’s First Ever ESPN Show @ LSU vs Clemson
Bussin' With The Boys · 731K subs · September 2026
Post Malone & Quavo - Congratulations (live From The Bud Light Super Bowl Lx Concert)
Post Malone · 29M subs · February 2026
P. Diddy: Purported Diddler - A Dose Of Buckley
ADoseofBuckley · 531K subs · September 2024
Check your fit against the data above. Bud Light mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Bud Light sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
