How to get sponsored by Calm
Calm has 50 tracked YouTube sponsorship deals across 27 channels since October 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Calm sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 9 | 4 | 50% |
| 250K to 1M subs | 8 | 4 | 44% |
| Over 1M subs | 1 | 1 | 6% |
Niches they buy
Categories of the channels Calm sponsored in the last 12 months.
Recent Calm sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Alex Jones Just Let Their Deal Slip…
WeAreChange · 878K subs · December 2025
How To Get Things Done (when Your Tasks Feel Like Chores).
muchelleb · 495K subs · November 2025
Coparenting, Mental Health, Fun Fall Weekend With My Daughters And Sisters // 24yr Old Mom Of 3
Yasmyn Switzer · 888K subs · October 2025
Pitching Calm
- 1.
Check your fit against the data above. Calm mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Calm deal
The full Calm sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
