Carhartt has 57 tracked YouTube sponsorship deals across 8 channels since July 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 2 | 29% |
| 250K to 1M subs | 4 | 1 | 57% |
| Over 1M subs | 1 | 1 | 14% |
Categories of the channels Carhartt sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Build A Concealment Nightstand!
Matthew Peech · 683K subs · September 2026
Rebuilding on Belle Isle: How Ford, Carhartt & a Detroit Coach Saved a Ball Field
Ford Motor Company · 2.4M subs · September 2026
Detroit Tigers Top 10 Hardest Working Plays Of The 2025 Season
Detroit Tigers · 58.5K subs · December 2025
DIY Home Library from Scratch!
MrFixItDIY · 249K subs · December 2025
The Warmest Carhartt Jackets Of 2026
Carl Murawski · 225K subs · October 2025
Brick Floor Laundry Room Makeover / Yay Or Nay ? Reno Ep 1
Rad Dad Builds · 60.5K subs · August 2025
Check your fit against the data above. Carhartt mostly buys DIY & Crafts channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Carhartt sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
