How to get sponsored by Chewy
Chewy has 39 tracked YouTube sponsorship deals across 9 channels since August 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Chewy sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 2 | 8% |
| 250K to 1M subs | 22 | 4 | 88% |
| Over 1M subs | 1 | 1 | 4% |
Niches they buy
Categories of the channels Chewy sponsored in the last 12 months.
Recent Chewy sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The Most Dangerous Heatwave in 15 Years Hits Our Turtle Sanctuary
Garden State Tortoise · 725K subs · July 2026
5 Reptiles You Don't Think You Want But Definitely Do
Wickens Wicked Reptiles · 436K subs · April 2026
No Way- They're All Black?! (hognoses Hatching!)
Snake Discovery · 3.5M subs · January 2026
Pitching Chewy
- 1.
Check your fit against the data above. Chewy mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Chewy deal
The full Chewy sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
