How to get sponsored by Cisco
Cisco has 70 tracked YouTube sponsorship deals across 15 channels since October 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Cisco sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 10 | 3 | 15% |
| 250K to 1M subs | 42 | 5 | 65% |
| Over 1M subs | 13 | 3 | 20% |
Niches they buy
Categories of the channels Cisco sponsored in the last 12 months.
Recent Cisco sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Cursor Acquisition Closes, Bezos X Liverpool, Flying Roadster, Car Week, Gen Z Trends
John Coogan · 453K subs · August 2026
Stop Disease 5 Years Early: AI + DNA Playbook With 23andMe's Founder Anne Wojcicki
Silicon Valley Girl · 1.6M subs · July 2026
Build a Complete Free CCNA Home Lab in 2026 With No Gear
David Bombal · 3.1M subs · June 2026
Pitching Cisco
- 1.
Check your fit against the data above. Cisco mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Cisco deal
The full Cisco sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
