How to get sponsored by Citizens
Citizens has 31 tracked YouTube sponsorship deals across 2 channels since October 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Citizens sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 7 | 1 | 23% |
| 250K to 1M subs | 24 | 1 | 77% |
Niches they buy
Categories of the channels Citizens sponsored in the last 12 months.
Recent Citizens sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Draft Analysts Nick Baumgardner & Mike Mayock | Giants Huddle | New York Giants
New York Giants · 306K subs · April 2026
The Sacrifice By George Washington To Pay Troops In 1783
National Constitution Center · 68K subs · October 2025
Pitching Citizens
- 1.
Check your fit against the data above. Citizens mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Citizens deal
The full Citizens sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.