Heineken has 30 tracked YouTube sponsorship deals across 13 channels since July 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 2 | 9% |
| 250K to 1M subs | 16 | 2 | 73% |
| Over 1M subs | 4 | 2 | 18% |
Categories of the channels Heineken sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
We asked Max Verstappen what F1 fans REALLY want to know
P1 with Matt & Tommy · 670K subs · September 2026
Every single F1 race…. Are you going?
Pitstop · 150K subs · July 2026
Don't Lose A World Cup Final Like This
theScore · 255K subs · July 2026
Psg Vs. Liverpool: Extended Highlights | Ucl Quarterfinals - Leg 1 | Cbs Sports Golazo
CBS Sports Golazo · 3.1M subs · April 2026
Will Spurs Be Relegated? Rooney Backs Carrick & Roy’s Cheltenham Tips | Stick To Football Ep 120
The Overlap · 1.8M subs · March 2026
Increible!! Heineken Me Lleva Al Paddock De F1!! Conoci A Max Verstappen!! Gp Mexico 2025, Parte 2
Righs Speed · 144K subs · November 2025
Check your fit against the data above. Heineken mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Heineken sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
