How to get sponsored by Honey
Honey has 26 tracked YouTube sponsorship deals across 10 channels since February 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
What size channels Honey sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 4 | 3 | 100% |
Niches they buy
Categories of the channels Honey sponsored in the last 12 months.
Recent Honey sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Daniel Thrasher Is Fantastic
Mathew McKenna · 390K subs · February 2026
Exclusive 2026 Crochet Alongs Announced! Podcast 179!
Secret Yarnery · 441K subs · January 2026
Youtube Sponsor Accused Of Extortion?
Timeworks · 751K subs · January 2026
Pitching Honey
- 1.
Check your fit against the data above. Honey mostly buys DIY & Crafts channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Honey deal
The full Honey sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
