Hot Wheels has 12 tracked YouTube sponsorship deals across 9 channels since August 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 9% |
| 250K to 1M subs | 1 | 1 | 9% |
| Over 1M subs | 9 | 6 | 82% |
Categories of the channels Hot Wheels sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
I Attended The Mattel Brick Shop Hot Wheels 2026 Launch Party In Texas!
BRICKLOVER BRAD · 121K subs · June 2026
We Raced The Worlds Most Dangerous Race & This Happened..
Brad DeBerti · 294K subs · February 2026
Laleczka Voodoo Paliona Kontroluje Mnie Przez 24 Godziny!
Palion · 2.1M subs · December 2025
Kids Race Cars - Who Will Win?
Diana and Roma EN · 30M subs · November 2025
Rennwagen Für Kinder – Wer Gewinnt?
Vlad und Niki · 9.1M subs · November 2025
Carrinhos De Corrida Para Crianças - Quem Vai Ganhar?
Vlad e Nikita BeBe Show · 12.3M subs · November 2025
Check your fit against the data above. Hot Wheels mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Hot Wheels sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
