Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Ing sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Niches they buy

Categories of the channels Ing sponsored in the last 12 months.

Recent Ing sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

PAROOKAVILLE 2026 | NOEL HOLLER

PAROOKAVILLE · 211K subs · August 2026

$35–$79

est. deal value

Red Devils All Access | Following the ING Ultimate Female Fan | #REDDEVILS

Royal Belgian Football Association · 172K subs · July 2026

$20–$42

est. deal value

Mein Finanzielles Setup In 2026! (konten, Depots, Etfs Uvm.)

Finanzfluss · 1.6M subs · January 2026

$15.8K–$31.6K

Pitching Ing

1. 1.

   Check your fit against the data above. Ing mostly buys Music channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Sweetwater1,992Distrokid1,465Flowkey1,207Thomann632Westone Audio575