Instacart has 189 tracked YouTube sponsorship deals across 10 channels since May 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 10 | 4 | 10% |
| 250K to 1M subs | 94 | 3 | 90% |
Categories of the channels Instacart sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Tattooed My Eyebrows for the First Time 😳 | Life Over 40 + Walmart Haul & Cooking | New Wig Iseehair
JaVlogs · 468K subs · October 2026
Week 5 CFB Reaction: AP Poll Is BIASED For The SEC + Alabama Is One Of The Best Teams In The Country
Bussin' With The Boys · 736K subs · October 2026
Kroger’s Q2 Reality Check, Ai Shopping Assistants & The Changing Grocery Landscape
Omni Talk Retail · 277K subs · September 2026
5 Lunches That Make My Week So Much Easier
Feeding the Byrds · 83.1K subs · August 2026
Costco Shopping Trip 2026 | Realistic Grocery Haul & Prices
Vika Vasilek · 105K subs · June 2026
Hulk Hogan Gold Edition Real American Beer ( Episode 4969) Unboxing Video
michael_stout79 · 110K subs · November 2025
Check your fit against the data above. Instacart mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Instacart sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
