How to get sponsored by Instacart
Instacart has 56 tracked YouTube sponsorship deals across 9 channels since May 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Instacart sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 14 | 3 | 37% |
| 250K to 1M subs | 23 | 1 | 61% |
| Over 1M subs | 1 | 1 | 3% |
Niches they buy
Categories of the channels Instacart sponsored in the last 12 months.
Recent Instacart sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
5 Lunches That Make My Week So Much Easier
Feeding the Byrds · 82K subs · August 2026
Panama Canal | Immersive Local Culinary Experience Panama + Fish Market Celebrity Cruise
JaVlogs · 468K subs · January 2026
Foolproof Gifts For Everyone On Your List This Holiday
TMS | Global Entertainment · 1.2M subs · December 2025
Pitching Instacart
- 1.
Check your fit against the data above. Instacart mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Instacart deal
The full Instacart sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
