How to get sponsored by K12
K12 has 10 tracked YouTube sponsorship deals across 3 channels since July 2026. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
What size channels K12 sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 7 | 1 | 70% |
| Over 1M subs | 3 | 2 | 30% |
Niches they buy
Categories of the channels K12 sponsored in the last 12 months.
Recent K12 sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Why I Gave My Ai Access To Everything | Peter Diamandis
Ed Mylett · 1.1M subs · July 2026
Shohei Update, Red Sox Surge | Bob Nightengale, Tim Healey & Jacob Latz | Foul Territory
Foul Territory · 297K subs · July 2026
It Was Supposed To Be About His Book | JD Vance #493 | The Way I Heard It
Mike Rowe · 1.4M subs · July 2026
Pitching K12
- 1.
Check your fit against the data above. K12 mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every K12 deal
The full K12 sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.