How to get sponsored by Klarna

Name: Klarna YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Klarna has 114 tracked YouTube sponsorship deals across 27 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

114

Tracked deals

Channels sponsored

October 2026

Latest tracked deal

~8/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Klarna sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Channel size	Deals	Channels	Share
10K to 50K subs	2	2	2%
50K to 250K subs	71	7

Niches they buy

Categories of the channels Klarna sponsored in the last 12 months.

Lifestyle & Vlog69 deals Entertainment10 deals Beauty & Fashion3 deals Sports3 deals Technology2 deals

Recent Klarna sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

How Africa Is Beating the West to Electric Vehicles
Auston Holleman · 166K subs · October 2026
$194–$388
Est. deal value
Refreshing My Home, Wardrobe & Hair for Fall 🍂
Monroe Steele · 147K subs · October 2026
$673–$1.3K
Est. deal value

Pitching Klarna

1.
Check your fit against the data above. Klarna mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Klarna deal

The full Klarna sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Klarna profile page

Also on SponsorRadar