Lululemon has 72 tracked YouTube sponsorship deals across 27 channels since November 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 23 | 7 | 88% |
| 250K to 1M subs | 3 | 3 | 12% |
Categories of the channels Lululemon sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
We Finally Made It to Bretman’s Hawaii Home – Pretty Basic Ep. 385
Pretty Basic Podcast · 245K subs · September 2026
How a pro runner trains for the New York City Marathon
Phily Bowden · 226K subs · September 2026
MY FAVOURITE HALF MARATHON YET | lululemon SeaWheeze weekend vlog
Chelsea Trevor · 841K subs · August 2026
Pam Stepnick On Raising Jake & Logan Paul: The Truth About Fame & Social Media
The Bossticks · 317K subs · April 2026
Homebody Diaries: Trying New Things And Whether I'm Still Vegan, Minimalist,gay, Bi
joe lee · 224K subs · April 2026
This Is How I'm Actually Being More Intentional So I Can Reach My Goals & Build Confidence This Year
Abby Asselin · 103K subs · January 2026
Check your fit against the data above. Lululemon mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Lululemon sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
