Lumen has 64 tracked YouTube sponsorship deals across 18 channels since July 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 20% |
| 250K to 1M subs | 3 | 1 |
Categories of the channels Lumen sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
HEATWAVE and ALL IN Reactions - ZILLA DEBUT: Booker T | Hall of Fame with Booker T & Brad Gilmore
Reality Of Wrestling · 898K subs · September 2026
Asking For Nutrition Advice On The Internet | Women Over 50
Dy Ann - Mindset Coach for Women Over 50 · 110K subs · April 2026
Check your fit against the data above. Lumen mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Lumen sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 1 | 1 | 20% |
Just Groom It: Nike Partners With A Non-binary Furry
Michael Knowles · 2.6M subs · November 2025
The Creepiest Ted Talk Ever?
JP Reacts · 666K subs · September 2025
I Used Atomic Habits To Reset My Life ~ Habits For A Slow, Joyful Life
Kian Wolfgang · 111K subs · April 2025
Sinners - Movie Review
Chris Stuckmann · 2M subs · April 2025
