Maybelline has 43 tracked YouTube sponsorship deals across 20 channels since May 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 3 | 3 | 15% |
| 250K to 1M subs | 4 | 4 | 20% |
| Over 1M subs | 13 | 3 | 65% |
Categories of the channels Maybelline sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
These 2 Tiny Makeup Tweaks Make a HUGE Difference Over 50
Stephanie Marie · 280K subs · September 2026
IDJ PEPSI SHOW S05E01 - 2026 - AUDITION #1
IDJVideos.TV · 4.1M subs · September 2026
Maybelline Serum Lipstick Try-on | Lip Swatches + Honest Review💄
Sharalees Box Of Chocolates · 240K subs · May 2026
I Surprised My Subscriber & Invited Her Home 😍 Full Of Surprises ✨
Sonia Garg · 1.6M subs · April 2026
Inside Hannah Montana 20th Anniversary Special X Maybelline New York | Disney+
Hollywood+ · 143K subs · April 2026
You Need To Try This Maybelline Foundation!?? Maybelline Lifter Foundation + Concealer Review
Nikkia Joy · 909K subs · February 2026
Check your fit against the data above. Maybelline mostly buys Music channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Maybelline sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
