Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Mercury sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.

Niches they buy

Categories of the channels Mercury sponsored in the last 12 months.

Recent Mercury sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

How To Write For Kids (tish Rabe Interview)

David Perell · 277K subs · April 2026

$218–$436

est. deal value

The New Hunt For The Colossal Squid

Cleo Abram · 8.4M subs · March 2026

$148.1K–$296.2K

est. deal value

Dylan Patel — The Single Biggest Bottleneck To Scaling Ai Compute

Dwarkesh Patel · 1.4M subs · March 2026

$5.8K–$11.5K

Pitching Mercury

1. 1.

   Check your fit against the data above. Mercury mostly buys Education channels. If your channel matches that profile, you are pitching with the odds, not against them.

2. 2.

   Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.

3. 3.

   Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Bybit2,894Itrustcapital1,900Moomoo1,400Mint Mobile1,399Delta Exchange1,359