Nintendo has 183 tracked YouTube sponsorship deals across 90 channels since May 2022. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 32 | 16 | 31% |
| 250K to 1M subs | 54 | 23 | 52% |
| Over 1M subs | 18 | 15 | 17% |
Categories of the channels Nintendo sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
The 'Elden Ring of Puzzle Games' Is Now On Switch 2 | What is Order of the Sinking Star?
SwitchUp · 431K subs · October 2026
Modern Warfare 4 Grand Theft Auto 6 Easter Egg! (MW4 GTA 6)
TheGamingRevolution · 466K subs · October 2026
NEW Switch 2 Games Just Announced and Nobody Was Prepared For This
SwitchPlanet · 519K subs · September 2026
I'M IN DANGER! RogersBase Plays FE: Fortune's Weave - Hard Mode/Classic/First Time (Part 5)
RogersBase · 935K subs · September 2026
I Raced A Professional Race Car Driver! In Mario Kart World! (Pro Vs Amateur)
Papa Jake · 8.1M subs · September 2026
Mario's 40th Was Poop from a Butt
Nin10doland · 404K subs · September 2026
Check your fit against the data above. Nintendo mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Nintendo sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
