How to get sponsored by Nintendo
Nintendo has 209 tracked YouTube sponsorship deals across 93 channels since May 2022. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Nintendo sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 33 | 15 | 28% |
| 250K to 1M subs | 65 | 23 | 56% |
| Over 1M subs | 19 | 14 | 16% |
Niches they buy
Categories of the channels Nintendo sponsored in the last 12 months.
Recent Nintendo sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Serving Justice ft. Monet X Change || Reddit Stories || Two Hot Takes Podcast
Two Hot Takes · 955K subs · August 2026
#nintendopartner Xenoblade Chronicles 2 - Nintendo Switch 2 Edition - New Content – Live !nintendo
JohneAwesome · 481K subs · July 2026
Smosh Vs. T-pain In Rhythm Heaven Groove
Smosh Games · 8.6M subs · July 2026
Pitching Nintendo
- 1.
Check your fit against the data above. Nintendo mostly buys Gaming channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Nintendo deal
The full Nintendo sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
