Nowadays has 11 tracked YouTube sponsorship deals across 6 channels since January 2026. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 7 | 3 | 64% |
| 250K to 1M subs | 2 | 1 | 18% |
| Over 1M subs | 2 | 2 | 18% |
Categories of the channels Nowadays sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Tradwife Makes THC Drinks
Grace Helbig · 2.6M subs · August 2026
Kai Greene On Martin Fitzwater Vs Nick Walker At The 2026 Arnold Classic | Kai Greene Effect
Generation Iron Fitness & Bodybuilding Network · 801K subs · March 2026
Wwe Elimination Chamber 2026 Review
Steve and Larson · 203K subs · March 2026
Sean Strickland Vs Khamzat Must Happen Next! | The Schaub Show Ep 478
Thiccc Boy · 182K subs · February 2026
Eric Bischoff Is Live | Wrestling Nostalgia | Wwe Latest | Aew News | 83 Weeks
83 Weeks with Eric Bischoff · 150K subs · February 2026
Don't Get In The Car Joe! | The Church Of What's Happening Now
Joey Diaz · 1.1M subs · February 2026
Check your fit against the data above. Nowadays mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Nowadays sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
