How to get sponsored by Olaplex
Olaplex has 20 tracked YouTube sponsorship deals across 16 channels since September 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Olaplex sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 9 | 7 | 47% |
| 250K to 1M subs | 6 | 6 | 32% |
| Over 1M subs | 4 | 2 | 21% |
Niches they buy
Categories of the channels Olaplex sponsored in the last 12 months.
Recent Olaplex sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Listen…I love a good dupe but some products CANNOT be duped!
Andréa Matillano · 364K subs · August 2026
Vintage Decor Shopping & Exciting New Projects | Macenna Lee
XO, MaCenna Vlogs · 264K subs · August 2026
so we moved (again)... a lot has changed 😅 major life update | Kelly Strack
Kelly Strack · 1.1M subs · July 2026
Pitching Olaplex
- 1.
Check your fit against the data above. Olaplex mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Olaplex deal
The full Olaplex sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
