How to get sponsored by Play

Name: Play YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Play has 14 tracked YouTube sponsorship deals across 7 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

Tracked deals

Channels sponsored

September 2026

Latest tracked deal

~2/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

NovDecSep

What size channels Play sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Channel size	Deals	Channels	Share
50K to 250K subs	4	2	80%
Over 1M subs	1	1

Niches they buy

Categories of the channels Play sponsored in the last 12 months.

Lifestyle & Vlog2 deals Sports2 deals Technology1 deal

Recent Play sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Marcus Freeman Breaks Down Notre Dame’s Win Vs Michigan State | Wake Up The Echoes
Notre Dame Fighting Irish · 121K subs · September 2026
$113–$236
Est. deal value
Valve Steam Frame VR Review vs. Meta Quest 3 | Privacy, Latency, & Benchmarks
Gamers Nexus · 2.7M subs · September 2026
$46.0K–$92.0K
Est. deal value

Pitching Play

1.
Check your fit against the data above. Play mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Play deal

The full Play sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Play profile page

Also on SponsorRadar