How to get sponsored by Play

Name: Play YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Play has 63 tracked YouTube sponsorship deals across 26 channels since January 2023. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

Tracked deals

Channels sponsored

November 2026

Latest tracked deal

~4/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

NovDecFebJulSepOctNov

What size channels Play sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Channel size	Deals	Channels	Share
50K to 250K subs	14	8	48%
250K to 1M subs	11	3

Niches they buy

Categories of the channels Play sponsored in the last 12 months.

Entertainment9 deals Sports5 deals Gaming4 deals Technology4 deals Music3 deals

Recent Play sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

🔴 PRG Arrow Showdown | Semi Final - Group A Ft. iQOO OGXELITE, RNTX , Desi Gamer , Clutza
Arrow Gaming · 2.2M subs · November 2026
$601–$1.5K
Est. deal value
The 10 Years of Failure That Built BE-KIND | Daniel Lubetzky
Young and Profiting · 118K subs · October 2026
$1.1K–$2.1K
Est. deal value

Pitching Play

1.
Check your fit against the data above. Play mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Play deal

The full Play sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Play profile page

Also on SponsorRadar