Playbook has 79 tracked YouTube sponsorship deals across 9 channels since January 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 1 | 3% |
| 250K to 1M subs | 67 | 1 | 94% |
| Over 1M subs | 2 | 1 | 3% |
Categories of the channels Playbook sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
5 Fantasy Football Waiver Wire Pickups Ahead of Week 8: Stashes To Add Now (2026)
FantasyPros · 298K subs · October 2026
![Join Our 6 Week Summer Ready Fat Loss Challenge! [starts April 26th]](https://i.ytimg.com/vi/iqtwpfFHCdA/mqdefault.jpg)
Join Our 6 Week Summer Ready Fat Loss Challenge! [starts April 26th]
Juice & Toya · 2.6M subs · April 2026
Structure Your Training & Nutrition Plan: Fitness Q&a With Judd Lienhard
Judd Lienhard · 101K subs · April 2026
Overcoming Scarcity Mindset After A Career Change
tapiocapress · 78.1K subs · September 2024
I Bought My First Rental Property 1 Year Ago | What Happened?
Financial Wolf · 308K subs · August 2024
Day In The Life Of 3 Self-employed Art Girlies ✨ Studio Vlog
Katie Mai · 91K subs · May 2024
Check your fit against the data above. Playbook mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Playbook sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
