How to get sponsored by Playbook
Playbook has 14 tracked YouTube sponsorship deals across 7 channels since April 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Playbook sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Over 1M subs | 6 | 1 | 100% |
Niches they buy
Categories of the channels Playbook sponsored in the last 12 months.
Recent Playbook sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
![Join Our 6 Week Summer Ready Fat Loss Challenge! [starts April 26th]](https://i.ytimg.com/vi/iqtwpfFHCdA/mqdefault.jpg)
Join Our 6 Week Summer Ready Fat Loss Challenge! [starts April 26th]
Juice & Toya · 2.6M subs · April 2026
Overcoming Scarcity Mindset After A Career Change
tapiocapress · 78K subs · September 2024
I Bought My First Rental Property 1 Year Ago | What Happened?
Financial Wolf · 301K subs · August 2024
Pitching Playbook
- 1.
Check your fit against the data above. Playbook mostly buys Health & Fitness channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Playbook deal
The full Playbook sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
