Prima has 7 tracked YouTube sponsorship deals across 3 channels since December 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 1 | 1 | 14% |
| 250K to 1M subs | 6 | 2 |
Categories of the channels Prima sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
A Routine Procedure Nearly Destroyed His Health—How Dr. Josh Axe Recovered
Real Alex Clark · 843K subs · September 2026
Sit-on-top kayaks vs sit-inside kayaks - Which kayak should you choose?
PaddleTV · 163K subs · June 2026
Check your fit against the data above. Prima mostly buys Health & Fitness channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Prima sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
New Year’s Eve Of Destruction: The 307th Evolutionary Lens With Bret Weinstein And Heather Heying
Bret Weinstein · 559K subs · December 2025
