How to get sponsored by Rakuten
Rakuten has 535 tracked YouTube sponsorship deals across 50 channels since January 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Rakuten sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| Under 10K subs | 11 | 3 | 5% |
| 50K to 250K subs | 141 | 11 | 66% |
| 250K to 1M subs | 51 | 8 | 24% |
| Over 1M subs | 10 | 3 |
Niches they buy
Categories of the channels Rakuten sponsored in the last 12 months.
Recent Rakuten sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Alone In My 20s ☕️🧸 | Furnishing My Apt, Trying A New Korean Cafe & Self-care Manicure Day!
Julia Huynh · 447K subs · April 2026
Lego Worst To First | All Lego Star Wars Revenge Of The Sith Sets!
MandRproductions · 716K subs · March 2026
Sibling Watchery: Rupaul's Drag Race S18e12 "mammas Don't Let Your Babies Grow Up To Be Drag Queens"
· 258K subs · March 2026
Pitching Rakuten
- 1.
Check your fit against the data above. Rakuten mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Rakuten deal
The full Rakuten sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
