How to get sponsored by Rakuten

Name: Rakuten YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Rakuten has 478 tracked YouTube sponsorship deals across 47 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

478

Tracked deals

Channels sponsored

October 2026

Latest tracked deal

~13/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Rakuten sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Channel size	Deals	Channels	Share
Under 10K subs	8	2	5%
50K to 250K subs	137	10

Niches they buy

Categories of the channels Rakuten sponsored in the last 12 months.

DIY & Crafts68 deals Lifestyle & Vlog40 deals Technology21 deals Finance & Business14 deals Entertainment9 deals

Recent Rakuten sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Tokyo Travel Stories We Couldn't Put in the Vlogs – Pretty Basic Ep. 386
Pretty Basic Podcast · 245K subs · October 2026
$798–$1.6K
Est. deal value
EVERY LEGO Star Wars 2026 Set RANKED Worst to First!
MandRproductions · 721K subs · October 2026
$2.2K–$4.4K
Est. deal value

Pitching Rakuten

1.
Check your fit against the data above. Rakuten mostly buys DIY & Crafts channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Rakuten deal

The full Rakuten sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Rakuten profile page

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