Ritual has 574 tracked YouTube sponsorship deals across 319 channels since September 2022. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 3 | 3 | 1% |
| 50K to 250K subs | 91 | 49 |
Categories of the channels Ritual sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
How to Become Unbothered: Stop Chasing, Overthinking & Giving Your Power Away
The Bossticks · 317K subs · October 2026
VLOG 🍁 Errands, Target Shop & Haul, New Crockpot Meal, Outdoor Thrift Market
Jessica Braun · 662K subs · October 2026
Check your fit against the data above. Ritual mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Ritual sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| 250K to 1M subs | 81 | 62 | 37% |
| Over 1M subs | 43 | 30 | 20% |
Let's Catch Up! | Birth Prep, Baby Names, Toddler Discipline
Beth Grace Moore · 104K subs · October 2026
GETTING MY LIFE TOGETHER(ISH) | Cleaning, Groceries & Everyday Homemaking
Jessi Christine- Keep Calm and Clean · 137K subs · September 2026
TMGW #401: Mamrie’s Weird Al Conspiracy Theory
This Might Get Weird · 166K subs · September 2026
Sharing My Past Marriage 10 Years Later…
Happy and Healthy Podcast · 59.4K subs · September 2026
