How to get sponsored by Rivian

Name: Rivian YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Rivian has 112 tracked YouTube sponsorship deals across 12 channels since October 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

112

Tracked deals

Channels sponsored

October 2026

Latest tracked deal

~5/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

What size channels Rivian sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.

Channel size	Deals	Channels	Share
50K to 250K subs	20	3	34%
250K to 1M subs	3	2

Niches they buy

Categories of the channels Rivian sponsored in the last 12 months.

Health & Fitness34 deals Automotive20 deals Sports2 deals Technology2 deals

Recent Rivian sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

The Man Who Walked Away From a $100M Netflix Deal
Rich Roll · 1.6M subs · October 2026
$492–$885
Est. deal value
Alex Warren Played Us His Unreleased Album
Track Star* · 326K subs · August 2026
$584–$1.2K
Est. deal value

Pitching Rivian

1.
Check your fit against the data above. Rivian mostly buys Health & Fitness channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Rivian deal

The full Rivian sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Rivian profile page

Also on SponsorRadar