How to get sponsored by Rivian
Rivian has 80 tracked YouTube sponsorship deals across 16 channels since June 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Rivian sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 20 | 3 | 77% |
| 250K to 1M subs | 3 | 3 | 12% |
| Over 1M subs | 3 | 2 | 12% |
Niches they buy
Categories of the channels Rivian sponsored in the last 12 months.
Recent Rivian sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Tesla Financing Issues - What To Do ""tesla Now Wants $11k Down For A Model Y"
DennisCW · 62K subs · August 2026
2026 Rivian R1t Quad Max - Pov First Driving Impressions
TheTopher · 922K subs · May 2026
35 Year Old New Dad Attends Coachella For The First Time
Track Star* · 316K subs · April 2026
Pitching Rivian
- 1.
Check your fit against the data above. Rivian mostly buys Automotive channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Rivian deal
The full Rivian sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
