Sainsbury's has 15 tracked YouTube sponsorship deals across 6 channels since August 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 5 | 1 | 42% |
| 250K to 1M subs | 1 | 1 | 8% |
| Over 1M subs | 6 | 1 | 50% |
Categories of the channels Sainsbury's sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Beta Squad Murder Mystery
Beta Squad · 12.1M subs · July 2026
A Recipe For... Shirley's Yule Log
Sainsbury's · 136K subs · December 2025
Chris Ramsey’s Cracking Christmas Dinner For Panto Pals | Alternative Christmas Guide | Channel 4
Channel 4 · 760K subs · December 2025
Changing Lives | Sainsbury's And Comic Relief
Comic Relief · 904K subs · August 2025
Sainsburys Grocery Haul | How Expensive Will It Get
Life of the Baldwins · 12.6K subs · June 2025
Milton Jones Infiltrates The Un
ArseRaptor · 144K subs · August 2024
Check your fit against the data above. Sainsbury's mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Sainsbury's sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
