How to get sponsored by Sainsbury's
Sainsbury's has 16 tracked YouTube sponsorship deals across 6 channels since August 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Sainsbury's sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 5 | 1 | 38% |
| 250K to 1M subs | 3 | 1 | 23% |
| Over 1M subs | 5 | 1 | 38% |
Niches they buy
Categories of the channels Sainsbury's sponsored in the last 12 months.
Recent Sainsbury's sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Beta Squad Murder Mystery
Beta Squad · 12.1M subs · July 2026
Celeb Goggleboxers React To Emotional Cancer Stories | Celebrity Gogglebox | Channel 4
Channel 4 · 755K subs · December 2025
A Recipe For... Shirley's Yule Log
Sainsbury's · 136K subs · December 2025
Pitching Sainsbury's
- 1.
Check your fit against the data above. Sainsbury's mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Sainsbury's deal
The full Sainsbury's sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
