Shop has 37 tracked YouTube sponsorship deals across 13 channels since June 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 10K to 50K subs | 1 | 1 | 3% |
| 50K to 250K subs | 15 | 2 |
Categories of the channels Shop sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Putin's miscalculation in Ukraine | Russia-Ukraine War - Military Analysis
Lex Clips · 1.6M subs · November 2026

Friendly Fire: The Making of Confession
Ben Shapiro · 7M subs · November 2026

Check your fit against the data above. Shop mostly buys Lifestyle & Vlog channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Shop sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| 250K to 1M subs | 2 | 2 | 6% |
| Over 1M subs | 18 | 7 | 50% |
Friendly Fire: The Making of Confession
DailyWire+ · 3.2M subs · November 2026

Friendly Fire: The Making of Confession
Michael Knowles · 2.6M subs · November 2026

Friendly Fire: The Making of Confession
Matt Walsh · 3.5M subs · November 2026

Ukraine War: Putin, Zelenskyy, Trump, Drones and the Future of Warfare | Lex Fridman Podcast #504
Lex Fridman · 5.1M subs · November 2026