Sky Sports has 14 tracked YouTube sponsorship deals across 5 channels since December 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 250K to 1M subs | 1 | 1 | 8% |
| Over 1M subs | 11 | 3 | 92% |
Categories of the channels Sky Sports sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
LIVERPOOL vs MAN CITY LIVE Watchalong with Mark Goldbridge
That's Football · 1.5M subs · October 2026
"they Had One Job!" Man City Fan Mocks 'bottlers' Arsenal After Huge Result In The Title Race!
talkSPORT · 2M subs · April 2026
Will Spurs Be Relegated? Rooney Backs Carrick & Roy’s Cheltenham Tips | Stick To Football Ep 120
The Overlap · 1.8M subs · March 2026
Ksi Reveals His Big Plans For Youtube, New Music & Ishowspeed Collab
Heart · 267K subs · February 2026
Does Mikel Arteta Need A Trophy?
James Lawrence Allcott · 449K subs · December 2024
Check your fit against the data above. Sky Sports mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Sky Sports sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
