How to get sponsored by Smalls
Smalls has 80 tracked YouTube sponsorship deals across 27 channels since February 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Deal activity, last 12 months
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
What size channels Smalls sponsors
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the over 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 2 | 2 | 4% |
| 250K to 1M subs | 9 | 3 | 17% |
| Over 1M subs | 41 | 12 | 79% |
Niches they buy
Categories of the channels Smalls sponsored in the last 12 months.
Recent Smalls sponsorships
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
334: He’s Like A Little Baby
Politicon · 484K subs · August 2026
A STRONGER Storm Signal Just Emerged...
Ryan Hall, Y'all · 3.5M subs · August 2026
We Read The 36 Questions To Fall In Love | Smosh Mouth 158
SmoshCast · 1.1M subs · August 2026
Pitching Smalls
- 1.
Check your fit against the data above. Smalls mostly buys News & Politics channels. If your channel matches that profile, you are pitching with the odds, not against them.
- 2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam.
- 3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Brands with similar buying patterns
See every Smalls deal
The full Smalls sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are in the app.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
