How to get sponsored by Tide

Name: Tide YouTube sponsorship history
Creator: SponsorRadar
License: https://sponsorradar.com/terms

Tide has 19 tracked YouTube sponsorship deals across 6 channels since January 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.

Tracked deals

Channels sponsored

September 2026

Latest tracked deal

~2/mo

Deal pace, last 12 months

Deal activity, last 12 months

Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.

JanAugSep

What size channels Tide sponsors

Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.

Channel size	Deals	Channels	Share
50K to 250K subs	4	2	67%
Over 1M subs	2	1

Niches they buy

Categories of the channels Tide sponsored in the last 12 months.

Sports3 deals Finance & Business2 deals Education1 deal

Recent Tide sponsorships

One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).

Napheesa Collier on The Pull Up with USA Basketball
USA Basketball · 180K subs · September 2026
$163–$339
Est. deal value
If I Started Social Media From 0 Followers In 2026, I’d Do This
Simon Squibb · 2.5M subs · September 2026
$5.1K–$10.2K
Est. deal value

Pitching Tide

1.
Check your fit against the data above. Tide mostly buys Sports channels. If your channel matches that profile, you are pitching with the odds, not against them.
2.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
3.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.

Brands with similar buying patterns

Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.

See every Tide deal

The full Tide sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.

Create a free account Tide profile page

Also on SponsorRadar