Tovala has 35 tracked YouTube sponsorship deals across 18 channels since February 2025. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 50K to 250K range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 10 | 7 | 43% |
| 250K to 1M subs | 6 | 3 |
Categories of the channels Tovala sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Tovala Smart Oven Review: Is It Actually Accessible for Blind & Low Vision Users?
The Blind Life · 88.6K subs · June 2026
Parenting Struggles + Balancing Our New Routine / Spend The Day With Me As A Mom Of 2
Caitlyn Neier · 191K subs · April 2026
Check your fit against the data above. Tovala mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Tovala sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 7 | 4 | 30% |
5:45am Day In My Life! (morning Habits, Work Day In Social Media, Haircare Routine!)
Lauren Snyder · 368K subs · February 2026
Courtney's New Obsession | Smosh Mouth 132
SmoshCast · 1.1M subs · February 2026
How Is This Not Toppling The Government?
PoliticsGirl · 515K subs · February 2026
The Next Level Live: Lil’ Greg Bovino Sent Home; Tom Homan In
The Bulwark · 1.8M subs · January 2026
