Upgrade has 37 tracked YouTube sponsorship deals across 16 channels since March 2024. The data below shows who they actually pay, so you can tell whether your channel fits before you pitch.
Tracked sponsored videos published per month. A brand signing every month is buying now, not historically.
Deals in the last 12 months by channel subscriber count. Most of their budget went to channels in the 250K to 1M range.
| Channel size | Deals | Channels | Share |
|---|---|---|---|
| 50K to 250K subs | 4 | 3 | 29% |
| 250K to 1M subs | 9 | 6 |
Categories of the channels Upgrade sponsored in the last 12 months.
One video per channel, newest first. Estimated deal values use each video's view count and niche CPM benchmarks (reviewed July 2026).
Just Asking Questions: The 343rd Evolutionary Lens with Bret Weinstein and Heather Heying
Bret Weinstein · 559K subs · September 2026
Dave Smith | Are The Wokes Coming Back? | Part Of The Problem 1440
Dave Smith · 525K subs · September 2026
Check your fit against the data above. Upgrade mostly buys Entertainment channels. If your channel matches that profile, you are pitching with the odds, not against them.
Reference their recent deals. A pitch that names the creators they sponsored last month reads like research, not spam. The full process is in how to get sponsors on YouTube.
Lead with your numbers: average views, audience niche, and a rate anchored to what similar deals are worth. Our rate calculator gives you a defensible starting range.
Deal counts come from sponsorship disclosures SponsorRadar detected in video content and descriptions. Estimated values are ranges from view counts and niche CPM benchmarks, not confirmed figures. Updated daily.
The full Upgrade sponsorship history, every sponsored video with estimated deal values, and the brands sponsoring channels like yours are on Creator Pro. Start with a free account.
| Over 1M subs | 1 | 1 | 7% |
The Lindsay Clancy Case Shows That The Modern Justice System Is Hopelessly Broken | Ep. 1833
Matt Walsh · 3.5M subs · September 2026
Carlos King Denies the Kandi Rumors — But His Body Language? 👀 + Simon Won't Let Porsha Go?!
K E M P I R E 🐘 · 582K subs · August 2026
The Muscle Myth GLP-1 Users Have Been Lied to About | GLS #227
Dr. Gabrielle Lyon · 292K subs · August 2026
Opening Konami 's New Limited Pack Gx: Ra Yellow Edition! (insane Hamon Alt Art)
Ruxin34 · 338K subs · August 2026
